Highly satisfied with your brand, who have always had a positive experience with the company, and cannot resist the temptation to pass on favorable testimonials on all the channels within their reach. To encourage their activity, enable all possible communication channels so that they can give free rein to the generation of content. In addition to creation, it also makes it easier for them to share and amplify the dissemination of their creations with comments on the social networks they use. Here also the community of each of these evangelizers will do the same, resulting in greater coverage of the message. Keep in mind that this type of content comes from a source considered trustworthy by users and even for those who do not know the author, it is more credible than that generated by the brand itself.
Use this content for your own benefit, both within the web and the social channels themselves. This content has a high value, which will enrich your site and can attract other users to provide their own evaluations. Also, if you place it at decisive points within the sales cycle, such as in the shopping cart, along with suggestions for other products; as "reviews of Canadian Hospitals Email List other customers" can help give the final push to undecided customers. Keep a close eye on your brand advocates and their content. Find out everything you can about them: full name, social networks they play on, what kind of content they prefer, email address, where they work, date of birth? All this information will help you offer them information tailored to their interests, in order to keep them hooked on your brand. Record the activity of your evangelizers.
Identify what content they create, the format they use, what feeling they convey about the brand (positive, negative or neutral) and on which social networks they share it. As well as the impact of their actions, how far their message reaches or who shares. It is important to know closely everything that surrounds the brand, as well as identify opportunities to act for their own benefit, or encourage the authors to continue with their evangelizing activity. Take care of these faithful defenders of your brand. Listen to them, attend to their requests and apply their comments and suggestions as far as possible. In any case, that they always get an answer and feel important. This way they will want to stay by your side.