Like all products and interfaces within the Google network, it's very easy to set up Google Ads if you haven't already.
Naturally, you'll want to start by developing a basic understanding of SEM and choosing your keywords carefully . Dividing your products into neat categories and subcategories is a great way to make sure you cover all bases.
Then, once you're ready to start your campaign, set Cork Kids Bicycle Shop your budget, select your desired keywords, and bid according to the funds you've allocated to your project.
Next, detail how you want your ads to appear on the Google Network by selecting the match type (broad, exact, etc.).
Finally, create your ads, activate your campaign and monitor it to see how things are going. Done, that's it!
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Is Google Ads worth it today?
With more than 3.5 billion daily users and more than 1.2 trillion queries per year , Google is by far the most popular and used search network in the world.
Every second 40,000 searches are carried out on Google , each one linked to a person who could well be looking for precisely the products or services that you sell.
So is Google Ads worth it in 2022? Yes , it's worth it! And that won't change any time soon. Therefore, it is a good idea to include paid ads in your marketing campaign.
Below we will detail 8 benefits offered by Google Ads. Keep reading!
1. The potential is limitless
A well-designed Google Ads campaign is as scalable as possible, with millions of new keywords being offered to bid on every day.
So whether you're looking to tap into a new market or form stronger connections with a particular demographic, all you need to do to make it happen with Google Ads is add a few new keywords to your campaign .
If you have it in your budget, you can increase your chances of attracting clicks even more by increasing your bids on your most important keywords.
And since you always have full control over your campaign, you can pause and re-enable your campaign whenever you want , with no penalties.
2. Results are fast
Those who don't like the general idea of pay-per-click advertising often say that it's not worth it because they can drive traffic just as effectively as SEO .
SEO is very important in any marketing campaign , especially in the long term, but Google Ads pay per click options give results much faster.