Next, grab attention in the first few seconds. Social media users have incredibly short attention spans, often deciding within 3–5 seconds whether to keep watching or scroll away. That means your video must hook viewers immediately. Start with a bold visual, a surprising question, or a compelling headline. Skip lengthy intros or logos and instead jump straight into the heart of your content. Whether it’s a quick how-to, an inspiring message, or a funny moment, social media video engagement capturing interest right away is key to increasing watch time and engagement.
Next, grab attention in the first few seconds. Social media users have incredibly short attention spans, often deciding within 3–5 seconds whether to keep watching or scroll away. That means your video must hook viewers immediately. Start with a bold visual, a surprising question, or a compelling headline. Skip lengthy intros or logos and instead jump straight into the heart of your content. Whether it’s a quick how-to, an inspiring message, or a funny moment, social media video engagement capturing interest right away is key to increasing watch time and engagement.