Brand image before 2025 Billions are being invested in innovation and trying to position brands differently Tags made in china China marks usa phone list read later favorites 0 ads Royal Communication Marketing and Communication Agency. 15 years innovating for brands For years, products made in China were associated with a certain value. If any consumer was asked about what was associated with it and what they expected from the products that were linked to made in usa phone list , the answer would be clear. China was a manufacturer of low-quality products, but they could be bought at a very low price. It was the kingdom of low-cost, of the type of products that were sold in what were first known as everything at 100 and later ended up being directly Chinese. The products were not expected to be of high quality, nor to have a very long shelf life, but simply to be cheap and affordable.
And, in fact, this was what was expected of all of them and in practically all cases. It did not matter whether the type of product was a plastic pot that was going to be used for washing the floor or whether it was a smartphone. The made in China brought with it certain expectations, both positive (it will cost very little) and negative (it will usa phone list just as little). However, in recent years things have started to change. The case of smartphones is possibly the most paradigmatic and can be followed without much trouble by focusing on specific brands. This is the case usa phone list of, for example, Huawei, which began as the company linked to the phones that the operators gave when they were usa phone list loyal (and that had a massive presence because they were cheap) to end up becoming one of those with the largest market share. . Along the way they went through a commitment to product design and also to a change in how it was presented to the world. Chinese brands have tried in the last decade to shake off the prejudices of made in China and, in fact, they have already set a specific date to turn the tables completely. Billions to change the made in China China has proposed to have ended forever with the idea of made in China as a synonym for cheap and somewhat shabby.
His work date is 2025, which is the year that gives its name to a plan, as they remember on the BBC, to inject capital to improve perception. Thus, China is investing billions of dollars in innovation and research so that the country becomes an industrial and technological power usa phone list so that it stops being associated with low cost. The country has usa phone list created a legal framework in which it attracts large foreign multinationals, but makes them associate with local companies for the development of innovative products. The objective is to begin to conquer the market at home (they expect 70% of the domestic market to be in the hands of Chinese brands by 2025) but also to go outside the country and conquer the global market with this new image (although here they could encounter more reluctance due to the brand image of manufacturing in the country).